AI and AR – new tools for market domination
It’s time for radical changes in cosmetics.
Artificial intelligence (AI) and augmented reality (AR) aren’t just buzzwords — they’re tools that can transform the way your customers discover and purchase cosmetics. If you are not using AI or AR, you are missing out on the opportunity for personalized selling at the highest level.
See how you can implement it and use ready-made solutions.
AI in Skin Analysis – Expert-Level Personalization
Customers increasingly expect personalization, and brands have the opportunity to deliver what they truly need. How? Thanks to AI, which can analyze customer skin photos in real time. It’s like having a dermatologist in your pocket, eliminating the need for hour-long consultations.
What to do:
Use tools such as Revieve, which automatically analyze photos of the customer’s skin, diagnose problems such as discoloration or wrinkles, and immediately suggest the perfect products.
Example:
The customer uploads a selfie, and the AI identifies skin concerns and suggests moisturizing creams, serums, and masks ideal for their skin. Everything happens instantly — the customer sees results in seconds.
AR in Virtual Cosmetic Testing – More Purchases, Fewer Returns
Customers can “try on” products before making a purchase. Thanks to AR, customers can see how different shades of foundation will look on their skin, or how lipstick will match their undertone. This not only increases trust but also reduces returns.
What to do:
Use solutions such as ModiFace, bought by L’Oréal, or YouCam Makeup, which allow customers to virtually test your makeup.
Example:
The customer chooses a lipstick and immediately sees how it looks on her lips, without having to visit a store. The result? Increased engagement and conversions.
AI in cosmetics creation – how to know what will be a hit?
AI not only analyzes skin but also helps in product development. How? It analyzes market trends, customer preferences, and even social media data to predict what will be popular in the next few months.
What to do:
Use AI tools to analyze market data and trends, such as Trendalytics, which analyzes social media, Google Trends, and Perplexity, to predict which ingredients and formulas will be hits.
AI and AR technologies are not the future — they are already here.
Customers expect personalized experiences and innovative solutions. By implementing AI and AR, brands can differentiate themselves from the competition, increase customer trust, and boost sales.
It’s not complicated — just a few steps are enough to implement ready-made tools.